THE ROLE OF SWOT ANALYSIS IN SUBSTANTIATION PROSPECTS FOR THE DEVELOPMENT OF THE OIL AND GAS PRODUCTION ENTERPRISE

Kh. Danylkiv PhD in Economics, Associate Professor of the Department of Finance, Accounting and Analysis, Lviv Polytechnic National University, Ukraine, Lviv ORCID ID: 0000-0003-1283-6844 O. Sadura PhD in Economics, Associate Professor of the Department of Finance, Accounting and Analysis, Lviv Polytechnic National University, Ukraine, Lviv ORCID ID: 0000-0001-7898-9128 O. Vasylyna PhD in Economics, Associate Professor of the Department of Economy, Lviv National Agrarian University, Ukraine, Lviv ORCID ID: 0000-0003-2124-3792

One of the most important sectors of the economy, on which depends the efficiency of the entire economic system in the country is the oil industry. Oil and gas production, like no other branch of the economy, creates a large number of jobs and consumes the products of many sectors of the economy. The economic effect of the development of this industry is the multiplier effect of the funds invested in production. Within the framework of strategic planning, SWOT analysis is considered as a separate stage of evaluation and structuring of information. Its use allowed to systematize the available information on the strengths and weaknesses of the oil and gas industry (advantages and disadvantages), as well as its opportunities and threats (environmental factors, the impact of which will create advantages or potentially hinder market activities). SWOT analysis is an important component of the selection and development of the entity's strategy, as it allows you to assess the internal potential of the enterprise and identify opportunities and threats to the external environment. The article analyzes several internal and external factors and builds a SWOT analysis of the oil and gas industry enterprise «Borislavnaftogaz», to better understand its financial and economic situation and form a strategy for its development. The Boryslavnaftogaz oil and gas company is a unique hydrocarbon facility, one of the largest, oldest, most famous fields in Europe, and one of the centers of world development in the oil industry. Analyzing the SWOT analysis of Boryslavnaftogaz, we note that the following factors are of the greatest importance: strategy and concept for new fields, exploration, and drilling, concluding contracts for the purchase of long-supply goods where preparatory work for drilling 3 new wells, capital wells directed to the extension of special permits for extraction. The loss of the enterprise (during the analyzed period of 2017-2020), the high degree of depletion of deposits, depreciation of fixed assets -some of the most influential weaknesses and deserve the most attention. prices, which are closest to domestic oil, ranged from $20 to $62 per barrel. The average annual oil prices of both grades were $42/barrel [6]. 2020 saw the lowest gas prices in recent years, primarily due to increased supplies of liquefied natural gas from the United States to Europe, combined with reduced consumption through COVID-19. At the same time, prices during the year were characterized by a more pronounced dependence on seasonality. Thus, during the heating season in January-February and October-December, prices were significantly higher than in other months due to seasonal growth in demand.
Due to the collapse of world hydrocarbon prices in the spring of 2020, the reporting year became one of the most difficult for the oil industry of Ukraine. Despite this, in 2020 the production of oil and gas condensate in Ukraine amounted to 2.4 million tons, which corresponds to 2019. Given the state of the domestic economy, the problems and prospects of the modern oil and gas complex of Ukraine are quite relevant [6].
Within the framework of strategic planning, SWOT analysis is considered as a separate stage of evaluation and structuring of information. Its use will allow systematizing the available information on the strengths and weaknesses of the oil and gas industry (advantages and disadvantages), as well as its opportunities and threats (environmental factors, the impact of which will create advantages or potentially hinder market activities). It is an important component of the selection and development of the entity's strategy, as it allows you to assess the internal potential of the enterprise and identify opportunities and threats to the external environment [4].
Analysis of recent research and publications, which initiated the solution of this problem and on which the author relies, the selection of previously unsolved parts of the general problem, which is the subject of this article. Some aspects of the functioning of the oil and gas industry, considered in their work, such domestic scientists as L. Horal The scientific works of these scientists note that the SWOT analysis provides a basis for assessing the effectiveness of the organization, identifying opportunities and threats from the environment to the market environment.
However, despite a large amount of research on selected topics and the wide range of issues considered, several unresolved issues remain, namely in terms of their use in the strategic analysis of the development of agricultural enterprises. The need for new approaches to strategic analysis in this area and several specific aspects require further research and development.
Formulation of the goals of the article (task statement). The article aims to identify external and internal factors that affect the functioning of the oil and gas industry «Borislavnaftogaz», and SWOT-analysis as one of the most common and effective tools for developing development strategies.
Presentation of the main material of the study with a full justification of the obtained scientific results. In recent years, oil and condensate production in Ukraine has stabilized at almost 4 million tons, where the share of BNPR is almost 4%. Boryslavnaftogaz ranks second among the 6 oil and gas production departments of PJSC Ukrnafta in terms of industrial oil reserves, its share is 20.1%, mostly hard-to-extract oil reserves, fields in late or final stages of development. The main field of the district is the Boryslav oil and gas condensate ozokerite field [5].
NGVU «Borislavnaftogaz» is a unique hydrocarbon facility, one of the largest, oldest, most famous fields in Europe, one of the centers of world development of the oil industry.
The subject of activity of NGVU «Borislavnaftogaz» is the development and operation of oil, gas, and gas condensate fields, preparation for the sale of oil, gas condensate, and gas; construction and overhaul of facilities for production, collection, preparation, transportation, and utilization of oil, gas, condensate, and water in fields; capital and current repairs of oil, gas, water intake, injection wells, work to increase their productivity, other work on dewatering wells, as well as the supply of natural gas at regulated and unregulated tariffs and other profitable activities not prohibited by Ukrainian laws that promote the fulfillment of the main tasks of NGVU. The main activities of the management are the extraction of oil and associated gas extracted from oil wells.
To better understand the financial and economic situation of the Boryslavnaftogaz oil and gas industry, we will analyze several internal and external factors and build a SWOT analysis. At the first stage, we will identify the strengths and weaknesses of NGVU «Borislavnaftogaz» using the following evaluation parameters: finance, marketing, organization, production, personnel management, investment, and innovation (Table 1). -quality staff; -staff training and development; -high level of qualification and persistence of the management; -restructuring of the warehouse logistics function and creation of a centralized Logistics Department; -the transformation of the transport function and the creation of a centralized Transport Department. Production (organization and efficiency of production, production capacity, quality and degree of operation of equipment, quality of finished products, labor protection in production) -products that meet the best world standards; -best practice in the field of labor protection was introduced; -the corporate motivational program «Reward for activity in the field of labor safety» is developed.
the high degree of depletion of deposits.

HR (recruitment and selection of staff, training, and development of staff;
staff motivation) -introduced a system of grades for managerial and engineering positions of all structural units and a scheme of salaries based on grades (the level of wages is now focused on market indicators, its size has increased by more than 30%, and remuneration is tied to employee performance); -a monthly bonus for employees (including KTU) and semi-annual bonus for managers and ITP (taking into account corporate results and close connection with the results of individual KPIs); -social benefits for employees (at the birth of a child, large families and families with children with disabilities, for the burial of the employee/relatives, relatives of the employee) Investments (expansion of production, licenses, special permits, the conclusion of contracts) At the second stage of SWOT-analysis -market assessment. When assessing market opportunities and threats, we take as a basis the following assessment parameters: sales, economic factor, political and legal factor, demand, natural and environmental factors, scientific and technical factors, socio-cultural factor [3] (Table 2).

Table 2. Identification of market opportunities and threats of Boryslavnaftogaz oil and gas industry enterprise
Evaluation parameters Opportunities Threats Marketing (availability of various distribution networks, product distribution channels that allow resolving the issue of forming a sales network, terms of supply of components and materials) increase and increase the efficiency of production through the implementation of various categories of organizational and technical measures.
Economic factor (inflation rate, taxation system, financial and credit policy in the country, changes in the structure of consumer consumption) to remove the restrictive burden, which will significantly expand the opportunities for enterprise development and attract investment capital.
tax debt regularly.
Political and legal factors (state of legislation regulating economic activity, consequences of the impact of foreign policy actions on the development of markets, state economic policy) quite frequent changes in the legal framework, as well as a high degree of contradiction between existing acts, which hurts the company.
Demand (market capacity, growth or contraction rates) -transition to more alternative fuels (falling demand); -with declining incomes, fewer oil and gas products are used by the population. Natural and environmental factors (state of the environment, level of its pollution, public attitude to environmental protection) -to introduce the best world practices in the field of environmental safety; -take measures that can reduce the negative impact of environmental factors.
-growth of gassiness in the city of Borislav; -oil manifestations in places of decommissioning. Having analyzed the strengths and weaknesses, threats, and opportunities of the Boryslavnaftogaz oil and gas industry enterprise, we will assess (probability of impact) how important they are for the activities of the studied enterprise. We will evaluate and include them in the relevant sections of the SWOT analysis (Table 3). Table 3. Influence of factors on the development of the activity of the enterprise of the oil and gas industry «Borislavnaftogaz»

Scientific and technical factors
We apply the method of positioning each specific opportunity on the matrix of opportunities (Table 4).

Rating (probability of impact)
Factor 4 Financial stability of the enterprise 4 Strategy and concept for new deposits, exploration, and drilling 3 Research and development 2 High-quality staff 2 Staff training and development 5 High level of qualification and perseverance of the management 4 Restructuring of the warehouse logistics function and creation of a centralized Logistics Department 4 Transformation of the transport function and the creation of a centralized Transport Department 3 Products that meet the best world standards 3 Best practices in the field of labor protection have been introduced 2 Developed corporate motivational program «Reward for activities in the field of occupational safety» Concluding contracts for the purchase of long-supply goods where preparatory work was carried out for drilling 3 new wells. 4 The illiquid structure of the balance sheet of the Boryslavnaftogaz oil and gas industry enterprise 2 Unprofitable enterprise (during 2017-2020). 5 The high degree of depletion of deposits Remove the restrictive burden, which will significantly expand the company's development opportunities and attract investment capital 1 Introduce world best practices in the field of environmental safety 3 Take measures that can reduce the negative impact of environmental factors 5 Commissioning of new development facilities 5 Introduction of new technologies in deposits 3 Application of forced liquid extraction due to effective introduction of mechanized extraction at deposits 4 Optimization of capital and current repairs of perspective wells 3 Improving corporate culture 2 Introduction of highly specialized professional training courses Quite frequent changes in the legal framework, as well as a high degree of inconsistency between existing acts, hurts the company. 3 Switching to more alternative fuels (falling demand) 3 As the income of the population decreases, fewer oil and gas products are used by the population 3 Growth of gassiness in the city of Borislav 3 Oil manifestations in places of decommissioning Threats 4 The high degree of depletion of deposits Remove the restrictive tax burden, which will significantly expand the company's development opportunities and attract investment capital.
-We will compile a similar matrix for threat assessment (Table 5).

High
-Oil manifestations in places of decommissioning.
-Growth of gassiness in the city of Borislav.

Average
The high degree of depletion of deposits Low -Falling demand due to the transition to more alternative fuels.
-With declining incomes, fewer products are used.
-Quite frequent changes in the legal framework.
-Tax debt regularly In the profile table, we will enter the factors, each of which is given an assessment (Table 6). D -integrated assessment, which shows the degree of importance of the factor [1] on the activities of the oil and gas industry «Borislavnaftogaz».  3 -1 -9 2. High degree of depletion of deposits 3 3 -1 -9 3. Investments in the construction of new wells decreased by 76% (no direct drilling was carried out)