DOI: 10.32702/2307-2105-2020.3.59
УДК: 005.35:658.014.1
Е. В. Камишникова
РОЗВИТОК КОНЦЕПЦІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ: ЕВОЛЮЦІЯ ТА СУЧАСНІ ТЕНДЕНЦІЇ
Анотація
У статті досліджено генезис концепції корпоративної соціальної відповідальності в теорії менеджменту з початку 1950-х років до теперішнього часу, унаслідок чого виділено п’ять визначальних етапів еволюції цієї концепції. Проаналізовано систему взаємозв’язків концепції корпоративної соціальної відповідальності зі стейкхолдерською теорією, концепціями сталого розвитку, соціально відповідального інвестування, корпоративної ефективності, корпоративного громадянства, створення спільних цінностей, екологічної відповідальності. Запропоновано розглядати корпоративну соціальну відповідальність як концепцію, за допомогою якої підприємства на стратегічних засадах інтегрують принципи соціальної та екологічної відповідальності у свою основну діяльність у процесі взаємодії зі стейкхолдерами. Метою такого підходу є максимізація створення цінності для зацікавлених сторін (власників, громади, інших стейкхолдерів) шляхом стратегічного підходу до корпоративної соціальної відповідальності, а також виявлення, запобігання та пом'якшення можливого негативного впливу підприємства на стейкхолдерів.
Ключові слова: корпоративна соціальна відповідальність; стейкхолдер; сталий розвиток; стратегічний підхід; концепція.
Література
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E. Kamyshnykovа
DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY CONCEPT: EVOLUTION AND MODERN TRENDS
Summary
The paper studies the genesis of corporate social responsibility concept in management theory from the early 1950s to the present time, defining five stages of evolution of this concept. The period from 1980s to the present is characterized by a low level of uncertainty regarding socially responsible activities. The dominant theme of this period’s research publications relates to the development of the stakeholder approach to corporate social responsibility, the theory of strategic management and corporate sustainability. A thorough literature review has revealed that there are many concepts often used interchangeably with corporate social responsibility approach. The system of interrelation of corporate social responsibility concept with the stakeholder theory, concepts of sustainable development, socially responsible investing, corporate efficiency, corporate citizenship, creation of common value, environmental responsibility has been analyzed. Stakeholder theory has been defined as one of the most recognized models for interpreting corporate social responsibility, which development has led to expansion of corporate social responsibility content and scope. The main current trends of development of corporate social responsibility concept are: rationalizing approach to corporate social responsibility with a focus on establishing the relationship between social and economic performance of companies; strategizing corporate social responsibility concept that enhances competitiveness and generates shared value opportunities for businesses and stakeholders in the long term. It has been proposed to consider corporate social responsibility as a concept by which companies integrate the principles of social and environmental responsibility into their core strategic activity in the process of interaction with stakeholders. The aim of this approach is to maximize value creation for stakeholders (owners, community, and other stakeholders) through a strategic approach to corporate social responsibility, as well as to identify, prevent and mitigate the potential negative impact on stakeholders from the company.
Keywords: corporate social responsibility; stakeholder; sustainable development; strategic approach; concept.
References
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8. Carroll, A. B. (1979), “A Three-Dimensional Conceptual Model of Corporate Social Performance”, Academy of Management Review, vol. 4, no. 4, pp. 497–505.
9. Frederick, W. C. (1986), “Toward CSR-3: Why Ethical Analysis is Indispensable and Unavoidable in Corporate Affaires”, California Management Review, vol. 18, no. 2, pp. 126–141.
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24. Crane, A., McWilliams, A., Matten, D., Moon, J., and Siegel, D. (2009), The Oxford Handbook of Corporate Social Responsibility, OUP, Oxford, UK.
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26. Kotler, P., and Lee, N. (2004), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, John Wiley and Sons, New York, USA.
27. Matten, D., Crane, A., and Chapple, W. (2003), “Behind the mask: Revealing the true face of corporate citizenship”, Journal of Business Ethics, vol. 45, no. 1/2, pp. 109–120.
28. Porter, M., and Kramer, M. (2011), “The Big Idea: Creating Shared Value. How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth”, Harvard business review, vol. 89, no. 1-2, pp. 62–77.
29. Dahlsrud, A. (2008), “How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions”, Corporate Social Responsibility and Environmental Management, vol. 15, pp. 1–13.
30. Les Tien-Shang, Lee. (2012), “The pivotal roles of corporate environment responsibility”, Industrial Management & Data Systems, vol. 112, no. 3, pp. 466–483.
№ 3 2020
Дата публікації: 2020-03-27
Кількість переглядів: 8974
